The Beneteau Group expands the dealership with Asia Yachting
Asia Yachting confirms the strength of its partnership with the Beneteau Group in the Asian market by enlarging its dealership of the internationally renowned brands of Monte Carlo Yachts, Prestige and Beneteau Swift Trawler. Alongside the current territories of Hong Kong and Macau, Asia Yachting will expand its offerings of new boat ownership, brokerage and boat management to South East Asia: Indonesia, Malaysia, Thailand, Singapore and the Philippines.
Given the long-lasting dealership with Asia Yachting, Monte Carlo Yachts is keen on further exploring these territories together with such a professional and highly specialised team in sales, service and maintenance management. “We are thrilled at the prospect of further expanding our strong collaboration with Asia Yachting to new markets. The high expertise of the team has proven to be in line with Monte Carlo Yachts’ philosophy and quality standards in regards to both customer experience and satisfaction”, stated Fabrizio Iarrera, Monte Carlo Yachts’ Managing Director.
The entire Beneteau Group is confident in strengthening the relationship with Asia Yachting as a strategic partner for Prestige and Beneteau Swift Trawler which offer different products for complementary segments in the market.
“The expansion of partnership with Asia Yachting is a positive initiative given its well-established businesses and presence across Asia. We have a strong belief that the Asia-Pacific market is emerging and growing, allowing us to develop globalisation for Prestige even more intensively. Prestige yachts are known as being ‘family yachts’ and are renowned for being spacious, open-plan and full of light from the large windows. The evolution of the latest generation of Prestige yachts also makes them eminently suitable for charter or corporate usage. These configurations serve distinctive Asian preferences,” declared Erwin Bamps, General Manager of Prestige.
The Beneteau Swift Trawler is an attractively proportioned best-selling long-range boat, cut out for ocean sailing and comfortable on long cruises. With over 400 boats on the water and building on unique experiences, such as the well-known Great Loop, she boasts features that make her an undisputed leader in this market. “We are proud to offer this magnificent trawler in the Asia-Pacific market. We believe in the strengths of Asia Yachting in serving existing clients while developing new clientele who wish to undertake long journeys”, commented Luca Brancaleon, Managing Director of Beneteau.
As Asia Yachting enters its 13th year in the industry, the team has expanded and matured to be diversified and well-experienced with one-stop scope of services from new and second-hand boats, to management, maintenance, crew support, berthing plus insurance & financing solutions. “I am very excited to extend the scope of the strategic partnership with the Beneteau Group in terms of product lines and territories. The past decade of collaboration has been remarkable. I am convinced that the synergy between Asia Yachting’s different territories and these two leading brands will be complementary and beneficial in providing the best possible offer to our clients in terms of products, services and maintenance” says Olivier Besson, CEO of Asia Yachting.
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